When you ask somebody something embarrassing or something they simply want to avoid or if you point out somebody’s shortcoming, the person “portrays” ignorance, in his/her defence.

The person is trying to hold the attitude to the effect of “What’s the big deal?” or “Oh really? I never knew/noticed!” or “Who cares?”

The outcome of their reaction:

  1. You can’t really press the topic further(after all its not a big deal to talk about) and if it doesn’t strike this to you as a case of POIAD, then you are just hanging there wondering “wasn’t I correct?” or “After all it was for his/her good, why doesn’t he/she understand?”.
  2. At the same time the person who has indulged in POIAD feels that he/she has won the argument by silencing you.

The truth behind POIAD:

  • You can actually rejoice that the person has indirectly admitted that your point was right.
  • He/she is really uncomfortable talking about the subject.
  • Be sympathetic(if you can) and try to understand that its not fun criticizing somebody(even your friends) and “imposing” solutions (suggesting is different from imposing solutions).
  • You understand their fallacy and you have nothing to lose, hence let the other person save his face.

Words of Caution about POAID:

  1. Don’t apply POAID unless you fully understand it.
  2. Even if you understand POAID it is not really applicable in all circumstances.
  3. Use your intelligence while making decisions unless you want to practice POAID yourself.
  4. POIAD is patented in my research papers so don’t bother publishing it as a piece of your genius creation.

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